Food security in the light of climate change is a global imperative. In developing nations, the problem is exacerbated by variable weather, lack of reliable extension services to optimize yield and fair market access. In India, most farmers do not have access to weather advisory forecasts that are hyper local to their field and timely in nature. As all farming activities are heavily dependent on weather, decisions on application of fertilizers and pesticide, irrigation, and even plucking of fruits & vegetables and harvesting cannot be taken efficiently. In addition, significant crop losses, that are entirely preventable, accrue through adverse weather events. Crop advisory services, where available, are generic and not pegged to a farmer's seed variety, date of sowing, and growing conditions and hence do not dispense timely, actionable advice, directly relevant to a farmer. Likewise, market trends pertinent to their particular crop and location
All about Weather and Crops